Wacoal
344 bras tracked · bands 30–46 · cups AA–K
About Wacoal
Wacoal is for shoppers who want a bra that fits exactly the same way for years. Japanese pattern-making produces cup-tier-specific gore shape, wire curve, and side panel geometry — Wacoal builds different patterns for different cup volumes rather than scaling one pattern up or down. If your bras typically wear out faster than you'd like, or you've never found a fit that doesn't compromise somewhere, Wacoal is worth the premium.
Price positioning. Premium — typical wired styles $60-80, t-shirt molded cups $65-90. Roughly 2x mainstream mid-tier brands, but Wacoal bras famously last 3-5 years versus the 6-12 months typical of fast-fashion lingerie. The math works out in Wacoal's favor on cost-per-wear if you wear a bra into the ground.
How Wacoal’s sizing runs
True to size; consistent fit across decades.
| Your US size | In Wacoal |
|---|---|
| 32D | 32D |
| 34D | 34D |
| 34DD | 34DD |
| 36C | 36C |
| 36DD | 36DD |
| 38D | 38D |
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Editorial guides
Showing 95 of 344 bras · cup B · Clear filters
Instant Icon® Underwire Bra: Black/Eclipse
$24.00
30% off
Body by Wacoal Racerback Underwire Bra: Toast
$36.40$52.00
30% off
Body by Wacoal Racerback Underwire Bra: Black
$36.40$52.00
40% off
Halo Lace Underwire Bra: Sand
$37.20$62.00
40% off
Halo Lace Underwire Bra: Ivory
$37.20$62.00
40% off
Halo Lace Underwire Bra: Black
$37.20$62.00
40% off
Halo Lace Underwire Bra: Poseidon
$37.20$62.00
40% off
La Femme Underwire T-Shirt Bra: Black
$39.00$65.00
40% off
La Femme Underwire T-Shirt Bra: Equestrian Red
$39.00$65.00
40% off
Comfort First Wire Free T-Shirt Bra: Kambaba
$40.80$68.00
40% off
Comfort First T-Shirt Bra: Purple Indigo
$40.80$68.00
40% off
Comfort First T-Shirt Bra: Blue Depths
$40.80$68.00
40% off
Comfort First T-Shirt Bra: Skyway
$40.80$68.00
40% off
Comfort First T-Shirt Bra: Kambaba
$40.80$68.00
40% off
Comfort First T-Shirt Bra: Deep Taupe
$40.80$68.00
40% off
Comfort First T-Shirt Bra: Lead
$40.80$68.00
40% off
Perfect Primer Underwire T-Shirt Bra: Black
$40.80$68.00
40% off
Perfect Primer Underwire T-Shirt Bra: Skipper Blue
$40.80$68.00
40% off
Embrace Lace® T-Shirt Bra: Grape Compote Multi
$40.80$68.00
40% off
La Femme Underwire T-Shirt Bra: Winter Bloom
$40.80$68.00
40% off
How Perfect Wire Free T-Shirt Bra: Blue Hydrangea
$40.80$68.00
40% off
How Perfect Wire Free T-Shirt Bra: Huckleberry
$40.80$68.00
40% off
Inner Sheen T-Shirt Bra: Black
$42.00$70.00
40% off
Elevated Allure Wire Free Bra: Winter Bloom
$42.00$70.00
40% off
Vivid Attraction T-Shirt Bra: Skipper Blue
$43.20$72.00
40% off
High Profile™ Underwire Bra: Black
$43.20$72.00
40% off
High Profile™ Underwire Bra: Roebuck
$43.20$72.00
40% off
Vivid Attraction Underwire Bra: Blue Horizon
$43.20$72.00
40% off
How Perfect Wire Free T-Shirt Bra: Keepsake Lilac
$43.20$72.00
40% off
Back Appeal® Wire Free Bra: Iceberg Green
$43.20$72.00
40% off
Vivid Attraction T-Shirt Bra: Blue Horizon
$44.40$74.00
30% off
French Garden Seamless Underwire T-Shirt Bra: Sand
$45.50$65.00
30% off
Embrace Lace® Plunge Bra: Black
$45.50$65.00
40% off
Shape Revelation® Shallow Top Underwire T-Shirt Bra: Black
$45.60$76.00
30% off
Comfort First Wire Free T-Shirt Bra: Purple Indigo
$47.60$68.00
30% off
Staying Power Wire Free Strapless Bra: Black
$47.60$68.00
30% off
Staying Power Wire Free Strapless Bra: Sand
$47.60$68.00
30% off
Embrace Lace® T-Shirt Bra: Micro Chip Multi
$47.60$68.00
30% off
Modern Affair Plunge Underwire Bra: Rose Brown/Cradle Pink
$47.60$68.00
30% off
Modern Affair T-Shirt Bra: Rose Brown/Cradle Pink
$47.60$68.00
30% off
Embrace Lace® T-Shirt Bra: Wild Azalea/Cradle Pink
$47.60$68.00
Casual Beauty Wire Free Bra: Toast
$50.00
30% off
Lace Finesse T-Shirt Bra: Black/Toast
$50.40$72.00
30% off
Lace Finesse T-Shirt Bra: Sand
$50.40$72.00
30% off
How Perfect Wire Free T-Shirt Bra: Bel Air Blue
$50.40$72.00
30% off
Back Appeal® Wire Free Bra: Cradle Pink
$50.40$72.00
30% off
Softly Styled Wire Free T-Shirt Bra: Black
$51.80$74.00
30% off
Softly Styled Wire Free T-Shirt Bra: Rose Dust
$51.80$74.00
Embrace Lace® Underwire Bra: Black
$62.00
Embrace Lace® Underwire Bra: Angel Wing/Rose Dust
$62.00
Embrace Lace® Underwire Bra: Sand/Ivory
$62.00
Embrace Lace® Underwire Bra: Black/Night Sky
$62.00
Halo Lace Underwire Bra: Soft Sky
$62.00
Halo Lace Strapless Underwire Bra: Black
$65.00
Embrace Lace® Petite Push Up Underwire Bra: Sand
$65.00
Halo Lace Strapless Underwire Bra: Sand
$65.00
Perfect Primer Push Up Bra: Sand
$68.00
Comfort First Wire Free T-Shirt Bra: Black
$68.00
Comfort First Wire Free T-Shirt Bra: Sand
$68.00
Comfort First Wire Free T-Shirt Bra: Roebuck
$68.00
Comfort First T-Shirt Bra: Black
$68.00
Comfort First T-Shirt Bra: Orchid Hush
$68.00
Comfort First T-Shirt Bra: Sand
$68.00
Comfort First T-Shirt Bra: Roebuck
$68.00
Embrace Lace® T-Shirt Bra: Sand/Ivory
$68.00
Embrace Lace® T-Shirt Bra: Black
$68.00
Embrace Lace® T-Shirt Bra: Lavender Sage/Dark Purple
$68.00
La Femme Underwire T-Shirt Bra: Sand
$68.00
Awareness Full Figure Seamless Wire Free Bra: Sand
$68.00
Modern Affair Plunge Underwire Bra: White
$68.00
Modern Affair Plunge Underwire Bra: Night Sky/Black
$68.00
Modern Affair Plunge Underwire Bra: Rose Dust/Angel Wing
$68.00
Modern Affair T-Shirt Bra: Night Sky/Black
$68.00
Modern Affair T-Shirt Bra: Rose Dust/Angel Wing
$68.00
La Femme Underwire T-Shirt Bra: Adriatic Blue
$68.00
Elevated Allure Wire Free Bra: Black
$70.00
Elevated Allure Wire Free Bra: Rose Dust
$70.00
Perfect Primer Wire Free Bra: Sand
$72.00
How Perfect Wire Free T-Shirt Bra: Sand
$72.00
How Perfect Wire Free T-Shirt Bra: Black
$72.00
Vivid Attraction Underwire Bra: White
$72.00
Vivid Attraction Underwire Bra: Black
$72.00
Vivid Attraction Underwire Bra: Woodrose
$72.00
Back Appeal® Wire Free Bra: Black
$72.00
Back Appeal® Wire Free Bra: Rose Dust
$72.00
How Perfect Wire Free T-Shirt Bra: Rose Brown
$72.00
Vivid Attraction Underwire Bra: Soft Sky
$72.00
Comfort First Strapless Bra: Roebuck
$74.00
Vivid Attraction T-Shirt Bra: Black
$74.00
Vivid Attraction T-Shirt Bra: Woodrose
$74.00
Back Appeal® Wire Free T-Shirt Bra: Black
$76.00
Shape Revelation® Shallow Top Underwire T-Shirt Bra: Praline
$76.00
Red Carpet™ Strapless Underwire Bra: Sand
$78.00
Red Carpet™ Strapless Underwire Bra: Black
$78.00
Red Carpet™ Strapless Underwire Bra: Roebuck
$78.00